Gig Life: Promo Style
Need something flexible. either full or part-time? Promotional marketing may be for you. Never heard of promotional marketing? Have no marketing background? Have never seen anyone in this position? Actually, you don't need any training and you've seen people in these positions all over the place.
Ever gotten a sample of a new product at a fair, gotten to try a new liquor from branded representatives at a bar or club, or visited a booth to enter for a prize? The people working these events likely have no affiliation with the brand they are representing. They are simply hired for the shift of for the length of the event.
Promotional or event marketing companies hire people to work on a short term basis to represent a product or service. There are many different job titles out there that have slightly different job descriptions, but fall under the promo gig umbrella. The basic position entails wearing a specific uniform, learning brand information to share with consumers, and often helping the the set up and teardown of the event. Here are just a few brands that I have worked with and titles I have had.
Promo Gig F.A.Q.s
How much should I make?
This depends on the position. If you are working a single event, you could make between $16 and $40 per hour. Depending on the client and location, you may also be reimbursed for parking, receive gas money or drive time, or be provided with lodging. It all depends on the client. Make sure to read all the details before accepting a position.
On a long term position as a tour manager? Expect to make $800-$1200 a week on average. These positions often come with added benefits and of course, travel!
What types of brands are hiring?
Did you see my list? All of them!!!
How do I get hired for these positions?
Seek out staffing companies and start creating profiles with each of them. You can also look for these types of positions on job boards or even in Facebook groups. I found my first one on Craigslist (yes, really.). Make sure you have a great, recent, natural headshot and full-body shot to submit to clients.
What will get me fired or blacklisted?
Not following instructions, taking unschedule breaks, smoking in uniform, discussing pay, and bad attitude can all be factors in not asking you to return. Most importantly, always show up. The best way to get ousted from the promo business is to miss a scheduled event and not let your contact know. This is known as a "no call/no show."
How often can I work?
This is totally up to you. These positions are available year-round all over the country, so the amount you work is up to you. Be courteous, work hard, and follow directions and local managers will be more likely to refer you for future work. Just make sure you are organized. Keep an accurate calendar of your work and the sky is the limit.
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